CUPCAKE VINEYARDS: Choose joy
It all started when both Coachella & Lollapalooza had a vacancy in their wine sponsor category. Cupcake Vineyards was like “Hey, what’s up? Hello!” and the next thing we knew, Cupcake Vineyards was the official wine of the music festival circuit.
To become the first wine people think about when it’s time to rosé all day, we knew we had to bring them JOY. Our “Choose Joy” activation included 3 set-ups at each festival—the most popular being the invention of “pop-tails!” Yes! We invented poptails. What’s a poptail you ask? Well, some might say it’s a by-product of getting my friends tipsy at a girls’ night dinner. Others may say it was the result of an extremely professional taste testing mixology session. Same thing if you ask me. Either way, a poptail is a delectable combination of a popsicle and a glass of wine.
Festival goers were turning into our biggest consumers and advocates at a Tasmanian Devil-like pace. We also took this opportunity to introduce our new canned wine, which everyone agrees makes for the best festival accessory. Move over {insert name of domestic beer here], there’s a new can in town.
As the Account Executive & Copywriter, I also curated share-worthy experiences including pop art installations, digital ink tattoos, endless swag, and a recharging lounge.
