THE EDUCATION
The University of Iowa
Bachelor of Arts Degree, 2010
Communication & Media Studies
Creative Writing (accredited courses at the Iowa Writer's Workshop)
THE EXPERIENCE
Marketing Specialist
March 2023 - Present | CHI
Manage brand strategy and create engaging multi-channel content that meets business objectives, drives traffic and converts sales.
Collaborate with cross-functional teams to develop and execute integrated marketing campaigns that can be leveraged by franchise owners and sales reps.
GoTo Foods (formerly Focus Brands)
Senior Copywriter
June 2021 - February 2023 | ATL
Developed and owned brand identity and narrative for multiple QSR chains (Moe's Southwest Grill, McAlister's Deli and Schlotzsky's) through authentic storytelling that resulted in increased brand awareness, sales and traffic.
Wrote and edited all national marketing and advertising content across digital, social, traditional and in-store POS channels.
Developed creative strategies, concepts and ideas that promoted consumer engagement and could be leveraged at the store level.
Director of Sales & Events
July 2019 - February 2021 | ATL
Managed marketing campaigns and events for a fine dining hospitality group.
Led cross-functional teams on strategic initiatives to drive business growth.
Developed and revised core sales model efforts during the pandemic, driving over $500,000 in sales within six months.
MKTG (Dentsu Aegis Network)
Senior Account Executive, Business Development
December 2015 - June 2019 | ATL
Created and pitched targeted sales proposals that either outlined strategic solutions and pricing, or company products and services to prospective clients.
Researched, identified and analyzed industry trends, competitor activity, and market insights to inform business development strategies.
Managed annual Coachella, Lollapalooza and Live Nation venue sponsorships, partnerships and onsite activations for The Wine Group.
Developed and delivered ROI analysis by measuring KPIs and estimated value against total investment.
Associate Advertising Consultant
September 2014 - November 2015 | ATL
Formed lasting relationships between brands (from financial to pharmaceutical to QSR) and marketing agencies, with a focus on business development.
Acted on behalf of brand (client) CMOs to evaluate stakeholder needs and objectives, client-agency relationship assessments, media mix modeling and corporate organization structuring.
Orchestrated the new business process (needs assessments, agency candidate selection, creative briefs & RFPs, agency pitches) from start to finish.
Senior Account Coordinator
September 2010 - August 2014 | CHI + NYC
Planned and produced festivals, trade shows, product launches, nationwide tours, conventions, corporate functions, sponsorships and other large scale experiential marketing initiatives for multiple Fortune 500 companies.
Oversaw all client service and project management needs from communications to timelines to budgets.