MLS: Usa v. MeX

When the MLS comes knocking at your door, you answer. The MLS was looking to create hype for the World Cup… qualifying match between Mexican and the USA. It was no championship game, but it was certainly an event more elaborate than the World Cup itself.

We created La Batalla, an exclusive viewing party in downtown LA and an opportunity for Mexico's loyal fans to come together as a community to cheer on their team with fellow El Tri. The goal of the event was the engage millennial fans of the Mexican National Team on a deeper level through an unexpected, culturally rich, social and live experience.