USTA @ The US Open

When we were asked to serve up some fun at the us open, we knew this was a match we would ace. When the US Open took place in 2017, the United States Tennis Association (USTA) was looking to promote their new youth program, Net Generation so we created a brand awareness campaign, The Next Generation of Greats.

At the event, we created an arcade featuring three unique reinvented classic 8-bit games with a tennis lens. By taking nostalgic games, we were able to engage both children and their parents. 

In addition to the arcade, our Net Generation youths got to interact with players such as Madison Keys, Roger Federer, Juan Martin del Potro and Sloane Stephens by escorting them to the court pre-match and interviewing them post-match.

IN SUM...

Let's just say, if you were at the 2017 US Open, you've heard of Net Generation.